f/16 · 1/125 · ISO 100
The rules of light, to wear.
15 designs from film photography: the Sunny 16 rule, the EV chart, darkroom times, f-stops at their true size, on tees, hoodies, caps, a tote and posters. Made to order, shipped free.
Three lines
Light, darkroom, optics.
15 designs in three lines: light as a photographer measures it, film and its darkroom, the lens and the frame.
Heavyweight tees
The chart on the back.
One size
For someone who shoots.
From negative to cloth.
From the rule
Each design is a rule photographers work by, with its real numbers: aperture, shutter, exposure value, Kelvin, minutes.
Printed or stitched
The charts are printed straight onto the piece, with no panel behind them. On the caps and some chests, the number or mark is embroidered.
Printed on your order
No stock. Your piece is made after you order and shipped free, and checkout shows the estimated delivery dates for your address.
A new design, by email.
One email when a new design is out. Nothing else.